We sat in 350 sales calls.
The signal was always there.
Deals don't die in the CRM. They die in the meeting — when the buyer raises an objection and nobody catches it in time. Nimitai was built to change that.
The Journey
From agency to intelligence platform
The Agency Years
Nilansh and Archit co-found Digital Patron, a performance marketing agency. Over 5 years they drive 150% more qualified leads and 7x ROI across 200+ B2B clients — and start seeing a pattern.
The Insight
After sitting in hundreds of client sales calls, the pattern becomes undeniable: deals aren't dying in the CRM. They're dying in the meeting. At minute 23. When the buyer checks out and nobody notices.
ConvertWise
First product launched under the ConvertWise name — AI sales automation. They enter startup competitions, win grants, and onboard early pilot teams. The market confirms the problem is real.
350 Calls Analyzed
The founding team personally analyzes 350+ B2B sales calls. The data is clear: 68% of lost deals had at least one unaddressed objection. Reps knew something felt off. AI could have flagged it live.
Nimitai is Born
ConvertWise becomes Nimitai — Sanskrit for "the intelligent cause behind an outcome." Sharper positioning: not sales automation. AI meeting intelligence. Real-time. Built for founders and SMB sales teams.
IIT Ropar TBI
REN AI Technologies is accepted into the IIT Ropar Technology Business Incubator — India's premier IIT-backed startup program. Institutional validation of the technology and market opportunity.
Private Beta
412 founders on the waitlist. Founding teams onboarding. The Chrome extension in development. Nimitai is becoming the standard for how startup sales teams understand what happens inside their calls.
The Opportunity
A massive market. A clear white space.
The conversation intelligence market is growing at 21% CAGR — but every existing product is built for enterprises. No one owns the startup and SMB segment.
The People
Built by operators, not academics
Both founders have lived the problem firsthand — running sales for B2B clients for years before deciding to build the product they wished existed.
A decade in digital marketing and AI-driven growth. Helped 200+ B2B businesses generate pipeline at Digital Patron — and watched deals die in meetings he couldn't control. That frustration became Nimitai.
MBA + deep technical background in marketing automation, PPC, and data-driven systems. Architected the intelligence engine at the core of Nimitai — the layer that turns raw call data into coaching signals.
What We Stand For
The principles we build by
Signal over noise
Surface the one insight that changes the outcome. Not a wall of data.
Founder-first
Priced, designed, and supported for startup sales teams — not enterprises.
Radical transparency
Show the data. No spin. Let founders see exactly what's happening in their calls.
Speed over perfection
30-minute setup. First insight before end of day one. We ship, then improve.
Make enterprise-grade conversation intelligence accessible to every startup sales team.
Gong costs $1,600/seat/year and takes 90 days to set up. Nimitai (Nimit AI) delivers the same intelligence — setup in 30 minutes, from $149/seat/month, no enterprise contract.
A world where no B2B founder loses a deal without knowing exactly why.
Every won deal has a signal. Every lost deal has a pattern. Nimitai surfaces both — so founders and sales teams can make decisions based on data, not instinct.
Get in Touch
Investors, partners,
founding teams — we'd love to talk.
We're in private beta, growing deliberately, and looking for the right people to build with. If that's you, reach out directly.